Is that the headline we will be reading in two years? The way Google is going about it’s market strategy I wouldn’t be surprised. Google seems to have taken a page right out of Facebook’s playbook.
If you recall Facebook started on a College campus and spread like wildfire throughout the academic landscape. There was a time when the only way to get on facebook was to have an email address that ended in .edu. But at some point I guess Mark Zuckerberg came to realize that he wouldn’t be in college forever.
Fast forward a few years. The monstrosity that was MySpace was a mess. I remember it as a lesson in how not to make a website. Pages loaded with psychedelic freakishness and blaring audio. It really suffered when Facebook opened up with it’s clean and highly functional interface. Facebook offered a much cleaner way to interact. gone are the automatic mp3′s and the garish puke inspired backgrounds.
Enter twitter. What Facebook was missing was that viral “follow me” model with it’s I friend conformation and wall concept. Twitter packed a huge punch with it’s highly portable 160 or less characters, follow and be followed model. There are actually people who make it a point to follow thousands of people just so they will be followed in return. Twitter allows linking and was the biggest factor in the shrinking of links. The hash-tag is another twitter inovation. Making it possible to deliver a long blog story, and have it reach far beyond your circle of followers.
So Google saw all of this and figured out a way to put it all in one neat little package. But Google failed on thier Google buzz project. So they went back to the lab and broke out this powerhouse called Google plus, gave it to a few people, and made the rest of us wait. I’m not sure if the wait is still on, I got my invitation last night.
What I see in G+ is a strategy like nothing before. You can have followers, family, friends, and acquaintances. and choose who sees what. You can set up group video chat, and surf the web with the plus1 button putting it all in one organized place. Actually better than using the toolbar in your browser. (So much for that funky little video I made on browser tips going viral on YouTube)
There is so much more that I haven’t explored yet. Hell I been too busy retrofitting my blogs with +1 buttons. Even though I think Google will take over the social media space in record time I’m not quite ready to loose the “Like” or toss the Twitter buttons just yet. I hope what this Google game will do is bring about improvements in all the sites. So please let me know your thoughts and follow me on Google+.